Vitality Stadium – AFC Bournemouth

Vitality Stadium Pitch View
Vitality Stadium. Credit – Matthew Jackson

Address: Kings Park, Bournemouth BH7 7AF Tel: 0344 576 1910

Vitality Stadium Stats

Vitality Stadium
Away Capacity2,400
OwnerStructadene Group
Year Built1910
Average Attendance10,337 (22/23 Season)
Record Attendance25,495  (vs QPR 1948)

Year Founded1899
NicknamesThe Cherries, The Seasiders, The Dean Court Boys
Club MascotThe Cherries, a cartoon character dressed in a Bournemouth kit
Rival ClubsSouthampton, Portsmouth, Brighton & Hove Albion, Reading, Leeds United
Record ScorerTed MacDougall (259 goals)
Record AppearancesSteve Fletcher (629 appearances)
OwnerStructadene Group
Shirt SponsorDafabet

Vitality Stadium Seating Plan

Vitality Stadium Seating Plan / Stadium Map

Main Stand contains 3,476 seats and space for 12 wheelchair users offering unobstructed views of the action under a roof.

Ted MacDougall Stand holds 2,400 seats and 8 wheelchair spaces with unobstructed views of the pitch. Named after the clubs all-time top scorer Ted MacDougall.

East Stand holds 3,493 seats and 12 wheelchair spaces. It does have some obstructed views and is also where away fans are positioned in blocks 21, 22, 23 and 24.

Steve Fletcher Stand holds 2,462 seats and 8 wheelchair spaces. Named after the clubs second highest all-time scorer this stand offers unobstructed views.

Bournemouth Ticket Prices & Where to Buy

Ticket TypeAdultConcession*Junior Cherries**Ambulant DisabledWheelchairs
Season Ticket£594-£1,026£399-£821£124-£356£51-£599£76

*Concession are for over 65s, under 22s and full time students.

** Junior Cherries are for between 8 and 17

The best place to get tickets from is directly from the club but there are also third party ticket websites that will offer limited tickets, such as; and and

Getting to Vitality Stadium

Car: The stadium is located on the outskirts of Bournemouth in Kings Park. The ground is signposted throughout the town with brown signs containing a football. Some signs still refer to the ground as Dean Court. There is a supporters car park behind the south stand but it fills up quick. There is also free matchday parking at Harewood College (BH7 6NZ) which is about a 10 minute walk from the stadium. Alternatively there is the Sovereign Shopping Centre (BH7 7AF) that offers 4 hours of parking for £2 on Christchurch Road.

If you are approaching from the West follow the A35 towards the A338 and take the 3rd exit off the Springbourne roundabout. Stay in the left lane and turn left onto Holdenhurst Road. Stay over to the left and go straight on at the lights. Take the third exist at the next small roundabout and you will arrive at Kings Park.

From the East use the A27, M27 and A31 to get to the A338 taking the exit signposted for Boscombe. Take the 2nd exit at the roundabout into King’s Park and Vitality Stadium will be on your left.

Train: Bournemouth central station is roughly a 30 minute walk from the stadium and is the main station in the city and most likely to be where you can get to. There is another station at Pokesdown which is about a mile from the stadium. A 10-15 minute walk for the majority of fans but is not wheelchair friendly.

Bus: There is a bus running every 20 minutes from the central train station at stop 6 (destination Christchurch) and you need to get off at The Queens Park Hotel (also a handy refreshment spot!). Make sure you get the P2 and P3 Yellow Bus Service. There is also the M2 bus roughly every 10 minutes to Boscombe which is a short walk from the stadium.

Bars & Hotels Near The Vitality Stadium

Bars Close to Vitality Stadium

The Queens Park Hotel: 482 Holdenhurst Rd, Bournemouth BH8 9AR Tel: 01202 720096

Offers HD screens, outside area and separate beer garden and is closest to the ground.

The Firkin Shed: 279 Holdenhurst Rd, Bournemouth BH8 8BZ Tel: 01202 302340

Small but good vibes with a nice range of cider, beer and rums.

Hotels close to Vitality Stadium

A big range of choices back into town closer to the seafront.

Carrington House Hotel: Knyveton Rd, Boscombe, Bournemouth BH1 3QQ Tel: 01202369988

Travelodge Bournemouth: 43 Christchurch Rd, Bournemouth BH1 3PH Tel: 08719846257

Vitality Stadium Facilities

Food: The most recent bar menu shows hot dogs, burgers and pies priced at £4, with crisps at £1.50, sweets at £1, hot & soft drinks £2.50, Beer £3.50 to £4. Wine £4.

Tours are not currently operating tours of any kinds of the Vitality Stadium.

Hospitality packages are available and you need to register your interest here. The hospitality experiences are held in the top floor Champions Restaurant with pitch views and a balcony. The packages include a welcome drink, three course meal, dedicated host and player interviews pre and post match. Dress code is smart casual with football shirts, shorts, trains, jeans or hats permitted.

Vitality Stadium History

Previously known as Dean Court, the stadium was renamed Vitality Stadium following a commercial deal in 2015 the ground has been home to Bournemouth since 1910. Originally a single stand on a peice of land given to Boscombe F.C by a local family the ground wasn’t ready for the start of the 1910 season. In fact the first football league match wasn’t play at Dean Court until September 1923.

The ground was re-built in 2001 which saw the pitch being rotated 90 degrees to enable the stadium to be moved away from nearby housing. In 2010 a temporary South Stand was erected and removed the following season as demand for tickets fell however there is now a semi-permanent stand in its place allowing matches to be watched from all four sides of the pitch.

Any further development of the stadium has halted thanks to protracted negotiations with the club’s landlord. As a result the club are looking to build a new stadium close by in Kings Park.